genom
However, why is SMS advertising still alive and billions of messages sent daily? After all, SMS, it would seem, is an outdated technology that has no place in the 21st century. The answer is simple — you can send SMS from any mobile device, while instant messengers cannot boast of this (lack of an Internet connection, compatibility problems, etc.).
Reach is what really matters for mobile marketing. Active users of SMS technology — 6 billion.